This article analyse the portrayal of Eastern ruler as ‘another’ culture by English travellers. The endeavour was to show what were early modern English perceptions of a way of life of the Emperor Jahangir. During the first period of English commercial presence in India, the figuration of a culture was represented by its ruler. This practice homogenized and simplified a culture, making it more easily knowable and thus inferior. In the English travel writing of East, a ruler quickly becomes the focus of the civilized/barbaric binary. The Jahangir, figured in this way as «the Great Mogul», becomes the subject of discourses about exoticism, cruelty, and sensuality that characterize Eastern ruler (supreme or local), and his power were depicted was despotic if not tyrannical. That allowed Europeans to declare their superiority over the most powerful and impressive non-European civilizations during early modern time.