This article analyse the portrayal of Eastern ruler as ‘another’ culture by English travellers. The endeavour was to show what were early modern English perceptions of a way of life of the Emperor Jahangir. During the first period of English commercial presence in India, the figuration of a culture was represented by its ruler. This practice homogenized and simplified a culture, making it more easily knowable and thus inferior. In the English travel writing of East, a ruler quickly becomes the focus of the civilized/barbaric binary.
