Cold War

The article discusses N. S. Khrushchev’s trip to the USA in September 1959. The unprecedented event is considered in the context of the establishment of Soviet-American relations, and the main focus is on the speeches of the head of the USSR, his view on overcoming the Cold War. Using intent analysis as the main research method, the author comes to the conclusion that N. S. Khrushchev tried to transfer relations between the two superpowers into the mainstream of “real politics”, guided not by ideological contradictions, but by mutual benefits.

The subject field of the article is the historical-imagological spectrum and comparative perspective. The main actors that influenced the dynamics of the representation of the enemy/other image in the political discourse of the Cold War are investigated. The main type of sources were journalistic materials presented by Soviet and American literature of various levels, from newspaper publications to voluminous popular science publications.

The article is devoted to studying the process of theoretical development and practical implementation of the plan for integrating the region of South and Southeast Asia into the U. S. strategy for restoring world trade, which is called the «Marshall plan for Asia» or AFAP. The Eisenhower administration’s desire to use the Cold War context to secure funding for the program from the U. S. Congress is emphasized.