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In article the daily life of the Saratov’s citizens in period of Khrushchev’s and Brezhnev’s reforms was analyzed. Materials on the data of the archives, periodical press, collections and an interview were prepared.

The article analyzes the dynamics of income and consumption of the population of the Lower Volga region during the pre-perestroika twenty years. Based on a wide range of evidence sources, we reveal the impact of the economic and foreign policy factors on the living standards in the region in 1965–1985. In conclusion, an assessment for the development level of the Soviet society in the mid-1980s is given.