The article focuses on the comparative analysis of the image of the enemy in propaganda of the countries of Entente at the beginning of the First World War. On the basis of the wide range of primary sources the key elements of this image, certain stages in its development, its common and distinguishing features in each of the countries of Entente are examined.
Attitude of Tatars of the Kazan province which breaks up to a number of segments, wasn't exposed to the careful analysis from historical community. Long time the Tatar political discourse associated with Muslim, despite that these concepts far aren't equivalent. In article attempt of reconstruction of an image of war and the enemy in public consciousness of Muslim Tatars of the Kazan province in 1914-1915 is undertaken.