Izvestiya of Saratov University.
ISSN 1819-4907 (Print)
ISSN 2542-1913 (Online)


branding of territories

Tourism as an instrument of public diplomacy

This article is devoted to issues of diplomatic development. The author marks the increasing role and value of public diplomacy in solution of global problems. Tourism takes up the special position among the main instruments of public diplomacy. It humanizes international relations and consolidates the image of the state.